No More Morning Calls from Mom thanks to Folgers!

Lucy, on the right over here, will call your house in the morning if you are having trouble waking up. Just visit the Folger's sponsored Web site, The Morning Tolerator, and arrange for Lucy, "The Eagle," or "Sheldon" to call your mobile on a certain date and at a certain time. The company has creatively capitalized on associating their product with anything morning related. As they put it, "A Web Site dedicated to making your mornings more tolerable."

The site also gives you options, using the icon of a coffee maker and its buttons, to send morning emails to friends. The one on the left is an example of one of the seven prewritten emails entitled "I'M NOT GOING TO BE IN THIS MORNING."

Back to the pre-arranged phone calls, I just signed up to receive a call from Lucy tomorrow morning, and they even texted my phone to have me confirm. After replying to the text, I received the following message:
"Great you have confirmed your Wake Up Call. Remember to keep your unique code handy so that you can go 2 toleratemornings.com to change or stop your calls!"

This is a great way to maintain company rapport because they are respecting consumers while reminding them about the brand. The Web site features are extremely modern as well, one button on the coffeemaker (seen to the right) is called "The Boss Tracker." This allows users to create a simulation of their office and have their coworkers keep track of where the boss is all morning long. This will help prevent those unwanted surprise boss visits they say!

Another button very helpful, "the snooze saver," to remind you to wake up when you fall asleep at your desk and your pretty screen saver is happily running. Well, Folgers' screen saver almost has an automatic alarm programmed to make sure to wake you up if its on for too long.

I think this is a great viral marketing campaign. Its fun and offers numerous interactive and helpful features to help people run their lives better. I am certainly not a morning person so I definitely appreciate all the things Folgers offers to help me get through that horrid part of the day. Plus, the company has their logo nicely laid out in the home page, its small, red, and doesn't overbear the entire site, so as a user you don't feel bombarded with Folgers' logos or brands. Its definitely a great way to build brand loyalty among consumers, good job Folgers!

They're already helping me start my day with a wakeup call from Lucy tomorrow! I hope she doesn't yell at me! I swear, I'll wake up once she calls!

P.S. Some Information courtesy of WKRC 12 Cincinatti