Webcam promoted in the UK through viral embarrasment

If you put to thought the fact that the UK is much more revealing when it comes to sex and language in the media, computer and games console firm Logitech's newest viral video "Our Secret," will have you laughing.

To promote their webcam, they use an English couple who communicates through the product after a long day. This is the company's second installment of the viral video series following the first entitled "Working Late" which shows the same man lying to his girlfriend via webcam that he is working late, when in reality he is in the pub with friends.


"Our Secret" has the man at work and the woman at home as they call each other secret pet names and the girlfriend urges her lover to make a silly puppy face. He actually does it despite the fact that he is at work.


The punch line is that the camera zooms out at the end of the conversation and we see the girl laughing at the matter with all her friends in the kitchen!

Creator Kitcatt Nohr Alexander Shaw said: "Logitech have chosen a bold and relevant route using viral and we're delighted to have been given such creative freedom with both the script and production values." Even the Web site is viral, aside from the video. As you can see in the image above, circled in red is the option to email the page to a friend.

Daniel Moyano, European product manager at Logitech, said: "Kitcatt's Nohr's viral film has achieved our aim of amusing and engaging the viewer in a subtle and surprising way."

Distribution for the movie was handled by digital agency Underwired and the film was directed by Ronnie West, of production company RSA Films.

This is a very clever idea on the part of Logitech and Nohr. It draws viewers in and retains their attention while also showing how effectively, how personal, and how private their webcam product can be! As shown in the movie, the boyfriend had no clue all those girls were even in the room! The boyfriend's coworkers noticed a bit, but just enough to wonder what was going on, so the conversation was still generally kept personal. I give companies extra kudos when they give users the option to share every page on their site, which is exactly what Logitech does in addition to the video.

Extra viral marketing options certainly can't hurt in this situation! For a product sold by several companies performing the same duties, advertisements like these are necessary to get ahead in the revenue competition.

Information provided with the help of brandrepublic.com.

If nothing else, I think we can all learn to be careful what we say/do next time we have a webcam on us, especially a Logitech one!

~Lisa